Serve as a technical and strategic lead for all marketing digital assets including websites, email platforms and marketing automation systems including marketing connectivity to CRM systems. Work hand-in-hand with the marketing team, 3rd party vendors/agencies and developers to implement digital experiences. Responsibilities include strategy and project management for web design, content strategy and development.
Work Experience: Minimum of five years of professional experience in web design, writing, editing, user experience and user interface experience required. At least two years’ supervisory experience required. Related healthcare experience, including demonstrated leadership preferred and project management experience strongly preferred.
Education, Certificates, Licenses: Bachelor’s degree (focus in Communications, Information Systems, or similar) required.
Knowledge: Desired experience includes a background in advertising and marketing, content strategy, digital marketing systems. Project management fundamentals, and experience with various methodologies (Agile, Waterfall, RAD). Experience working with HTML, WYSIWYG editors, and/or content management and marketing automation platforms. Online marketing experience, preferably with a healthcare or insurance company. Project and design management for online ads, websites, email, and/or social media. Strong understanding of web technologies, such as php, .net, and HTML. Experience with SEO and Content Marketing/Content Development. Significant experience with Google Analytics and Google Search Console. Experience in personalization, A/B testing, multi-variate testing, lead capture, scoring and nurturing programs. Exceptional attention to detail, the ability to juggle multiple projects and priorities, and the ability to adapt and grow with the position.
Environment: Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 10% of the time.
Physical Requirements: Stoop and bend. Sit and/or stand for extended periods of time while performing core job functions. Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively.
Disclaimer: This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Employment remains AT-WILL at all times.
PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.